Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Foray for Make America Great Again

The former UK leader, kicked off the inaugural episode of her online program with a vow to expose "those with ill intent" working to undermine Western democracies. She explained she would reveal how an "global web of liberal activists work to subvert the democratic process and the electorate's mandate."

"We will examine the political movement of Donald Trump and observe how it can be replicated in Britain," the former PM stated. "We will interview the prominent voices of the Make America Great Again campaign."

Prior to the show's launch, there was a strong advocate. "This marks the start of a kind of political shift," remarked the controversial US journalist. His conservative Just the News will host the former prime minister's new broadcasts.

Building Connections in the Conservative Media Landscape

UK-based allies, featuring a pro-Reform adviser, played a role in her establish the Liz Truss Show. The production is professional, though simple. Truss has amassed a subscriber base of 10k in her debut week and her first episode had tens of thousands of views during that week.

This represents a small opening, but in aligning with Solomon, Truss is being entering a well-developed conservative ecosystem generating and disseminating Make America Great Again themes. Its obsessions include alleged censorship by the mainstream media and a desire to eradicate a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the rapid conclusion of her short and troubled leadership.

"Solomon's outlet is not well-known past the pro-Trump media sphere, but it does have gravitas there, mostly due to Solomon, who offers opinions on Maga platforms like Bannon's 'War Room' podcast and has even questioned Trump," said Professor Alex Hinton, who has analyzed the Maga movement.

A Divisive Associate

Her effort to transplant American conservative media to Britain has pushed her closer to contentious individuals such as Solomon.

He established Just the News following criticism following accusations of pushing false stories about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about ex-ambassador to the region.

His claims were repeated within the pro-Trump media, with the journalist serving as a frequent visitor on the prominent Fox News show. The former president personally boosted Solomon's reporting.

Solomon made the reports about Ukraine in a series of columns for the outlet the political newspaper, where he was re-designated as an opinion writer after colleagues complained about his work. His narratives were key in Trump's demand for the officials in Kyiv to investigate the Biden family in that year. This pressure led to impeachment proceedings against the president. The Senate later found not guilty the then-president.

Shortly after he exited the newspaper in late 2019, the publication revealed it was conducting a assessment of his columns about Ukrainian matters. It concluded he had cited questionable informants and said he "did not disclose key facts about main Ukrainian informants, such as the detail that they had been charged or were under investigation."

Joining the Network

The journalist's personal broadcast spots are a example of the political media environment Truss is becoming part of. He discussed his backing of her new show on a program he presents on the conservative cable network, a rightwing cable channel that is where you find the Maga influencer ex-Trump strategist Bannon and on which Tucker Carlson also is seen. Truss has already spoken with Steve Bannon on an early episode.

Through her association with the journalist and his outlet, the former leader has become a minor player in a broader ecosystem of pro-Trump platforms that often share and promote one another's material.

His personal programs have repeatedly hosted individuals such as Mike Benz, a conservative commentator whose arguments against the US Agency for International Development was referenced by the X owner as grounds for dismantling the government body.

An International Strategy

Although the former PM's unnatural presentation and career difficulties have been mocked within the UK, certain American analysts are taking seriously her attempts to revamp her image as a UK offshoot of the Maga media.

"You have to take folks like that as significant, even if you may not want to accept their words at face value," commented a former Biden White House aide, who worked in the Biden White House.

"You saw how in 2024 Donald Trump used that ecosystem to spread his narrative. Undoubtedly that ecosystem exports and influences discourse internationally. It looks relatively clear to me that the environment in the Britain are akin to what allowed this non-mainstream media network to thrive here."

Alan Finlayson, said the digital right-wing media sphere was already having an impact in the United Kingdom.

"Online platforms is borderless," he said. "There is a certain milieu within which ideas travel – sometimes manifesting in radical ways and other times more moderately – but which is connected."

Hinton said the growth of the online right in the United Kingdom in recent times meant the "possibility to have a larger effect is considerable."

Global Goals

"Both Truss and Nigel Farage not long ago were featured at the the major conservative conference, where I observed they hit Maga talking points before the {king of Maga|

Michelle Perry
Michelle Perry

Digital strategist and tech enthusiast with over a decade of experience in driving innovation and growth for businesses worldwide.

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